![]() ![]() Lastly, restaurants may use the signs to give comprehensive wait times so guests know exactly how long food will take. There is also room for bigger brands to explore celebrity chefs or influencers to show up on these boards to support and help move certain products. You can present a single static image or add several images in a playlist that will scroll through current specials, sales, or other promotions.Īnother current trend is the ability to share videos of how recipes or dishes can be made. Beyond simple menus, you can display trivia questions, videos, weather forecasts, or maps to local attractions. Most digital sign players have several content widgets to choose from. ![]() Alternatively, you could hire a freelance designer from Fiverr or Upwork to create templates you can reuse. If you lack the administrative bandwidth to design displays yourself, you might prefer to work with a platform like Reach, which includes design services for subscribers. Alternatively, most digital signage platforms have a gallery of images and content widgets to help you create dynamic images, animation, or even videos to enliven your displays. If you have design experience or a designer working for you to create menus and other content for your digital menu, you can upload your own images, menus, and other information to the software. Styles like this are being adopted in larger businesses such as the Starbucks Grand Reserve locations (shown below). But you can see the timeless, vintage board look merged with a high-definition display that really adds character to your dining area and how you sell to your customers. This stylish digital menu sells for $3,295 and is definitely on the higher end of the market. A pricey yet popular option, for example, is the Vestaboard. There is also a wide variety of menu board screens from which you can choose. Your neighborhood coffee shop, however, may only have one or two. For reference, check out a local McDonald’s-you’ll usually see four to six screens. It will vary based on the size of your menu or the information you want to display and how much space you have. The number of screens you need is entirely up to you. Either LCD or LED screens will work you just need to be sure that the screens you purchase have HDMI ports, as most digital sign players connect via HDMI. Most digital menu boards operate on smart TVs. Some boards will come with the signage player and required equipment to get started so be sure to shop around. All you need is a screen, a compatible digital signage player, mounting hardware, and cords to connect these components. Televisions and media players have come a long way in recent years, and most small restaurants and retailers can piece together a digital display system easily. ![]() If you’re thinking about adding some to your shop, here’s the easiest way to do it: 1. With advances in smart TVs and streaming devices, it has never been easier to set up digital menu boards and displays. Some boards may even come with software included, dependent on an upfront fee at the time of purchase. The screens themselves can be pricey-ranging from $400 to $2,500 ($3,000–$5,000 for premium screens)-but the ongoing cost for software can be as low as $10 per month. They are a high-impact way to grab a guest’s attention. Restaurants, groceries, cafes, and other businesses are now leveraging digital menu boards-monitors or TVs that use software to display relevant product information-to drive sales, communicate with or direct customers, and advertise products easily and transparently. ![]()
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